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Hi there! I'm Joanna Josefina Thomas, but call me Jojo.


I'm a trained Co-Active coach, a Master Hypnotist, and a Certified Practitioner of Neuro Linguistic Programming (don't worry, I never use my powers for evil). I'm a firm believer in living the biggest, happiest, most fulfilling life you can; whatever that means for you.

My training and experience see me ideally placed to work with you on achieving positive change in any aspect of your life. Work, family, relationships - it all comes down to the same thing: If you're ready, together we can transform your world.


My approach is creative and playful, so get ready to have some fun.



When I was a very little girl, I used to wish with all my might to be the greatest ballet dancer that ever lived. When I got a bit older, I thought famous film star might be more my speed. One way or another, I knew for sure I'd write a bestselling novel, tour the world, live in a luxury tree house, and, well...


Somewhere along the way I did an English degree, worked a few seasonal jobs, and finally decided that I had to grow up and earn some money. I stopped dreaming big, and started worrying about paying the mortgage. I forgot what it means to truly believe in myself; to hold myself capable of achieving something magnificent; to follow my passion instead of my bank balance. Somewhere along the way, I got lost.


After ten years in the world of legal publishing and law firm marketing, I found myself uninspired by my day-to-day life, and a million miles from living with the kind of joy and purpose I had imagined when I was a little girl. I'd chosen to make my dreams small, and, consequently, I felt small. I woke up one day and knew that enough was enough. Following my heart required some courageous decisions (I even took up ballet again), and now I've found passion and fulfilment in working with others to unlock their own power, potential, creativity, and joy. I'm primed to help my clients embrace the inner voice that knows that anything is possible as long as you believe in yourself.


I trained with the industry-leading Coaches Training Institute, founders of the Co-Active model and the first and largest in-person coach training institute in the world. The CTI was the first organisation to be accredited by the International Coaching Federation.

A little note about me...

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About Jojo

Joanna Josefina Thomas is a trained Co-Active coach, master hypnotist, writer, editor, speaker, and public speaking trainer.


She works with individuals looking to live a bigger, bolder, happier life, and companies looking to support their staff to be more confident, creative, articulate, and effective.

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